Basic concepts

Basic concepts

In our studio we consider it fundamental to never stop experimenting, learning and enjoying our work. That is why we are always working on the realization of some own project.

In this case we wanted to show somehow the way we work in an age marked by innovation and constant technological progress.

With the elaboration of these six posters we try to point out the fundamentals that we consider basic to understand our profession.

They are the elementary concepts that we use every day to walk the path between a problem and its graphic solution, reflecting at the same time some of the rules that we follow on the basis of each initial idea.

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