Gabinete Asesor is a company with offices in Lugo and Sarria, with more than two decades of experience in the field of business advice. In 2015 we had the opportunity to design their corporate identity.
Annual balance sheet, income statement, expense and income forecast ... these were the kind of concepts we laid on the table when examining the daily activity of Gabinete Asesor.
Reflecting from these terms, we managed to find a solution that evokes the idea of working with statistics and data analysis. We resolved to propose a mutable imagotype which iconically represents a variable bar chart.
Although we used a different type of image for each corporate element, the association between them is simple, despite the differences. This is what allows us to generate an open line of argument which can be exploited in the future.
Finally we designed, among other applications, the corporate stationery, the indoor posters and the outdoor signs.